Leupold Sells Redfield Brand to Academy Sports + Outdoors

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  • slsc98

    Ultimate Member
    May 24, 2012
    6,746
    Escaped MD-stan to WNC Smokies
    Ouch?

    https://www.theoutdoorwire.com/releases/9a6adc65-6b24-457a-bdd2-507a168522e1

    /snip/ Leupold & Stevens, Inc announces the sale of the Redfield brand to Academy Sports + Outdoors. Academy will develop and sell quality sports optics exclusively for Academy Sports + Outdoors under the Redfield brand going forward. Leupold will continue to support the warranty obligations for any legacy purchases of Redfield optics. /snip/
     

    Uncle Duke

    Ultimate Member
    MDS Supporter
    Feb 2, 2013
    11,665
    Not Far Enough from the City
    I never did understand the purchase of Redfield by Leupold. It's been alot of years since Redfield and Weaver were big names in the riflescope market. How the Redfield name helps Leupold escapes me.

    Not saying that Redfield is a bad product. But the market is entirely saturated with value oriented lines of riflescopes. I just don't see a "me too" value line type of focus mixing so well with the Leupold tradename.
     

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