Ocean City “Somewhere to Smile About” That will be 975K Thank You!

[ESMDHokie77]

Isn't the White Marlin Open still using the same the same logo? 2023 is the 50th year and I cannot imagine the Motsko family giving that up.

i'm not talking about the tournament logo. just the town one with a fish.

 

[Melnic]

I guess the new Logo is not saving OC.

Summer lodging numbers slightly down in Ocean City

Local lodging companies have noticed numbers slightly off for this season, as tourists haven’t been coming down in droves often associated with the summer season.

www.oceancitytoday.com

Lodging companies have noticed their numbers being slightly off for this season, as tourists haven’t been coming down in the typical droves that are often associated with the bustling summer season.

According to the website Smith Travel Research, the occupancy level for hotels and motels in Ocean City for the month of June was at 67.4 percent, a 2.6 percent decrease from the previous year. The average daily rate (ADR) for the month of June was at $232.35, with the revenue per available room (REVPAR) at $156.54. This shows a 3.1 percent decrease and a 5.6 percent decrease from the previous year, respectively.

“Tourism peaked when everyone had money left over from the pandemic,” said Susan Jones, the executive director for the Ocean City Hotel-Motel-Restaurant Association. “We were 80 percent full in June of 2021. So tourists came down and spent all of the money that the government had handed to them that year.”

As I no longer have a condo to rent (but still have a waterfront home) , I"m actually glad it not as crowded as it could be. I have looked at some condos and they are substantially more $ per week but renting less.

For those who work in OC full or part time, how's the businesses going?

 

[t84a]

Slightly lol. More like 30% +

 

[pbharvey]

Ocean City officially activates new brand

Attendees gathered May 3 for a ceremony to officially celebrate the "activation" of Ocean City's new brand after months of teasing the logo and tagline.

www.oceancitytoday.com

And from new commercials to influencer campaigns to articles in travel magazines, the BVK team has hit the ground running on marketing the resort with millions of engagements. The overall rebranding effort also includes a campaign focused on golf, plans to remodel the convention center and new and improved special and annual events.

This is the first time Ocean City has had an official “brand” with all the bells and whistles.

Officials began shopping in 2021 for a firm to make it happen, and by the end of the year, BVK was awarded a $975,000 contract.

What does this mean?

“I’ll tell you, if you know me and you know the staff, you need to buckle up,” Perlozzo said. “Because I can tell you we’re coming out and we’re going to kick some butt.”

 

[slsc98]

What does this mean?

My thought: it is just the kind of hyperbole and dribble some bureaucrat(s) paying $975k (of other people’s tax dollars) wants to hear …

 

[rseymorejr]

My thought: it is just the kind of hyperbole and dribble some bureaucrat(s) paying $975k (of other people’s tax dollars) wants to hear …

 

[eruby]

View attachment 425001

Lilly, Lilly, Lilly, Lilly, legs, Lilly

 

[Melnic]

What does this mean?

Marketing BS
When a person or a place calls themself a “Brand” it means they have spent too much on marketing and not focused on the product.
OC would serve themselves to spend the $ on safety and cleanliness.


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[dieselfarmboy]

I guess the new Logo is not saving OC.

Summer lodging numbers slightly down in Ocean City

Local lodging companies have noticed numbers slightly off for this season, as tourists haven’t been coming down in droves often associated with the summer season.

www.oceancitytoday.com

As I no longer have a condo to rent (but still have a waterfront home) , I"m actually glad it not as crowded as it could be. I have looked at some condos and they are substantially more $ per week but renting less.

For those who work in OC full or part time, how's the businesses going?

From what im seeing on FB, people are saying it is more slow for sure. Havent heard any actual numbers. Traffic on 113 and 13 has been heavy last 3 weeks so people are vacationing someplace.

 

[Melnic]

I’m here for jeep week(end)
Im expecting it will be busy Labor Day and Bike week

Hoping for good fishing weather bike week even though I will travel for the first time to look at the vendors get some ice cream at the board walk and watch the bearded drunks.

Bike week I usually exclusively fish in the bay cause it’s when things slow down for boat traffic. I have to pull the water craft the next weekend cause they are re working my bulkhead this fall.


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[teqmod]

Jeep week was slow in comparison to the past. The cost of OC has to be driving tourism other places or people are just staying home. You can definitely tell that it is slower this year than in the past.