Ocean City “Somewhere to Smile About” That will be 975K Thank You!

[RFBfromDE]

Ocean City officially activates new brand

Attendees gathered May 3 for a ceremony to officially celebrate the "activation" of Ocean City's new brand after months of teasing the logo and tagline.

www.oceancitytoday.com

And from new commercials to influencer campaigns to articles in travel magazines, the BVK team has hit the ground running on marketing the resort with millions of engagements. The overall rebranding effort also includes a campaign focused on golf, plans to remodel the convention center and new and improved special and annual events.

This is the first time Ocean City has had an official “brand” with all the bells and whistles.

Officials began shopping in 2021 for a firm to make it happen, and by the end of the year, BVK was awarded a $975,000 contract.

 

[SummitCnty]

Nothing in OC worth $975k. IMO.

 

[outrider58]

Looks stupid. Does this mean I have to get rid of all my old OC bumper stickers?

 

[ESMDHokie77]

Bring back the white marlin logo.

 

[Alan3413]

BVK is smiling too. All the way to the bank.

 

[MaxVO2]

Nothing in OC worth $975k. IMO.

****I'd pay $9.75 for a couple of funnel cakes and a soda there! Or one of those big buckets of fries and a soda. Those are about $9.75!!

 

[RFBfromDE]

****I'd pay $9.75 for a couple of funnel cakes and a soda there! Or one of those big buckets of fries and a soda. Those are about $9.75!!

You’ll get no soda with that bucket-o-fries, sir!

 

[wb3jma]

Love the suite

 

[BurtonRW]

It’s really… stupid. Low class. Not at all in line with the vintage old-school feel of OC. And it will do nothing to make them the year-round destination they claim to almost be.

-Rob

 

[AssMan]

Very cosmopolitan.

 

[RFBfromDE]

I love cosmopolitans!

 

[JohnnyE]

Bring back the white marlin logo.

Isn't the White Marlin Open still using the same the same logo? 2023 is the 50th year and I cannot imagine the Motsko family giving that up.

 

[slsc98]

Sympathy … I mean, really look at that photo and ask yourself, “How desperate?”

ETA: Little kid (toddler age) in the family glanced over when they heard me screen shot the photo from OP a article and asked,

“Why does the smiley face have a black eye?”


Outta the mouths of babes … outta the mouths of babes …

 

[Jimgoespewpew]

The wrong kind of people started going there so I stopped. Plus, the ocean is never warm enough to swim in.

 

[Robert heatterich]

OC can afford it pay for it with the hotel taxes on a $600 dollar 4 night stay they wanted to charge $200 in hotel tax we didn’t book

 

[outrider58]

Very cosmopolitan.

The OC police dpt should be investigating why there was no police presence at the "brawl".

 

[K31]

"Ocean City, 'You're Laying in Sand a Bum Peed in Last Night"

 

[K31]

"Ocean City: 'More Russians Than the Ukraine'"

 

[K31]

Cosmopolitan: the previous drink preference of those who now imbibe Bud Light

 

[rseymorejr]

Very cosmopolitan.

West Baltimore by the sea.
These white supremacists are out of control.