Ocean City officially activates new brand
Attendees gathered May 3 for a ceremony to officially celebrate the "activation" of Ocean City's new brand after months of teasing the logo and tagline.
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And from new commercials to influencer campaigns to articles in travel magazines, the BVK team has hit the ground running on marketing the resort with millions of engagements. The overall rebranding effort also includes a campaign focused on golf, plans to remodel the convention center and new and improved special and annual events.
This is the first time Ocean City has had an official “brand” with all the bells and whistles.
Officials began shopping in 2021 for a firm to make it happen, and by the end of the year, BVK was awarded a $975,000 contract.